OUR GUIDELINES

So that you know what you can expect from us, we have set out in our mission statement HBH-typical values and principles that determine our actions towards you.

THIS IS WHAT WE MEASURE OURSELVES BY

HBH is an owner-managed company in the real estate sector and has employees from various specialist areas to master a wide range of real estate challenges.

The HBH brand is firmly established locally. Our aim is to take the brand to regional prominence.

We strive for products with stable value. In doing so, we rely on the company’s extensive expertise, broad capital base and innovative solutions.

PRINCIPLES OF OUR ACTIONS

Shareholders, management and all employees work together in a goal-oriented, constructive and respectful manner.

We are aware at all times of the high level of responsibility involved in handling goods with a high value.

Our actions are characterised by mutual trust and reliability and are carried out at all times within the framework of existing laws and practices.

For us, value creation is the basis of entrepreneurial success. In doing so, we always act in a market-oriented manner.

Identifying short-term opportunities for success does not conflict with our long-term interests.

Economic efficiency and awareness for the environment – that is not a contradiction for us!

EMPLOYEES

The different skills of our employees are the basis for our success.

People with commitment and a sense of responsibility experience appreciation with us and achieve personal fulfilment.

We provide healthy working conditions and are committed to reconciling work and family life.

We strive to give every employee a share in the success of the company.

We are aware of the ever-changing challenges facing our employees. Further education and lifelong learning create the prerequisite for successfully mastering the tasks ahead of us.

LEADING

We know that our goals can only be achieved together. Through leadership, the strengths of each individual are united and lead to joint success.

We cultivate a cooperative management style. Leadership is focused on values and goals. It is comprehensible and consistent.

CUSTOMERS

The most important thing for our company is our customers. In all areas of our company, we strive to fulfil the individual expectations of our customers with our actions. The realisation of construction projects often extends over a longer period of time. Here it is particularly important for us to work together with our customers in a spirit of trust and partnership.

BUSINESS PARTNER

Our goal is to maintain a cooperative, long-term relationship with all business partners, characterised by fairness, trust and reliability. We also expect this aspiration from our business partners.

STRATEGIC ORIENTATION HBH IMMOBILIEN GMBH

BUSINESS MODEL

HBH is an established property development company in the growth region of Dresden. Our focus is on the development and realisation of residential properties in various market segments.

Our strengths lie in project development, customised sales and project realisation. We have efficient business processes with a high degree of digitalisation. Our low vertical range of manufacture enables us to react quickly and flexibly to market changes.

STRATEGY (2025)

We are already successfully positioned on the market in the condominium segment. We aim to continue to grow profitably in this area. We are focusing on a higher differentiation of our products and the realisation of larger projects.

For the further development of the segment “Development and realisation of entire residential projects for investors”, we will increasingly invest in the acquisition of land as well as in additional distribution channels.

To finance our growth, we will further strengthen our internal financing power and continue to use loans secured by mortgages for project financing.

A special focus for us will be the expansion of digital communication offers for interested parties and customers.

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